题目
Today, the high sales of popular consumer goods reflect the power of advertising and not the real needs of the society in which they are sold. To what extent do you agree or disagree? Give reasons for your answer and include any relevant examples from your own knowledge or experience. Write at least 250 words.
高分范文
In today's consumer-driven society, the high sales of popular goods are often attributed to the power of advertising rather than the genuine needs of the society. I largely agree with this statement, as advertising tends to create artificial needs and desires that may not align with actual societal requirements.
Firstly, advertising has the profound ability to influence consumer behavior by creating a perceived need for products that may not be necessary. Companies invest significant resources in market research to craft persuasive campaigns that appeal to emotions and desires. For instance, advertisements for the latest smartphones often emphasize features that, while innovative, are not essential to the average user's needs. The pressure to own the latest model is driven more by the allure of cutting-edge technology portrayed in ads rather than a fundamental need for its functionalities.
Secondly, advertising often exploits social and cultural trends to drive sales. This is evident in the fashion industry, where trends are rapidly changing due to effective marketing strategies. Consumers are frequently led to believe that purchasing new clothing lines is crucial to maintaining social status or self-esteem, even though their existing wardrobe suffices. This cycle of consumption is propelled by advertisements that associate personal success with the acquisition of new products.
However, it is important to note that not all consumer goods sales are solely influenced by advertising. Some products, like basic commodities and essential services, are sold primarily based on genuine need rather than promotional efforts.
In conclusion, while advertising undoubtedly plays a significant role in driving the sales of consumer goods, it often does so by creating perceived needs rather than addressing the real necessities of society. This marketing-driven consumption pattern highlights the powerful influence advertising holds over consumer behavior.
中文翻译
在当今以消费者为导向的社会中,流行商品的高销量通常被归因于广告的力量,而非社会的真正需求。我基本上同意这一观点,因为广告往往创造了与实际社会需求不符的虚假需求和欲望。
首先,广告具有通过创造对可能不必要产品的感知需求来影响消费者行为的深刻能力。公司在市场研究上投入大量资源,以设计出吸引情感和欲望的说服性活动。例如,最新智能手机的广告通常强调创新但对普通用户来说并非必需的功能。拥有最新型号的压力更多地是由广告中展示的尖端技术的吸引力所驱动,而非对其功能的基本需求。
其次,广告往往利用社会和文化趋势来推动销售。这在时尚行业中尤为明显,由于有效的营销策略,趋势迅速变化。消费者常被引导相信购买新服装系列对维持社会地位或自尊至关重要,即使他们现有的衣橱已经足够。这种消费循环是由将个人成功与新产品获取联系起来的广告推动的。
然而,值得注意的是,并非所有消费品的销售都仅受广告影响。一些产品,如基本商品和必要服务,主要是基于实际需求而非促销努力进行销售的。
总之,尽管广告无疑在推动消费品销售方面发挥了重要作用,但其往往通过创造感知需求而非解决社会的实际必需品来实现。这种由市场驱动的消费模式突显了广告对消费行为的强大影响力。
重点词汇
语法解析
原句:In today's consumer-driven society, the high sales of popular goods are often attributed to the power of advertising rather than the genuine needs of the society.
翻译:在当今以消费者为导向的社会中,流行商品的高销量通常被归因于广告的力量,而非社会的真正需求。
语法分析
这句话的主要结构是 the high sales of popular goods are attributed to,表明流行商品的高销量被归因于某个因素。rather than 引导的并列句说明了与广告相比,这种销量并非源于社会的真实需求。