#102
中等
Agree or Disagree

媒体

广告影响消费品销售

预计阅读时间: 15 分钟
字数: 1978 字符
Economy

题目

Today, the high sales of popular consumer goods reflect the power of advertising and not the real needs of the society in which they are sold. To what extent do you agree or disagree?

高分范文

In contemporary society, the soaring sales of popular consumer goods are often attributed more to the influence of advertising than to the actual needs of the population. I largely agree with this assertion, as advertising plays a pivotal role in shaping consumer preferences and driving demand for products that may not necessarily satisfy essential needs.

Firstly, advertising employs a variety of psychological tactics to manipulate consumer behavior. Through emotional appeals, repetition, and celebrity endorsements, advertisements create a perceived need for products. For instance, many people purchase the latest smartphone models not because their current devices are outdated, but because advertising creates a desire for the newest features and status symbols that these gadgets represent.

Moreover, the omnipresence of advertisements in our daily lives reinforces their persuasive power. Consumers are constantly bombarded with advertisements across multiple platforms, including television, social media, and billboards. This ubiquity ensures that the advertised messages remain at the forefront of consumers' minds, often resulting in impulsive buying decisions that are not driven by necessity but by the allure and promises made by these ads.

However, it is important to recognize that not all consumer goods sales are solely driven by advertising. Certain products do fulfill genuine needs and their sales reflect this fact. For instance, the demand for basic commodities such as food and household essentials is primarily driven by necessity rather than advertising.

In conclusion, while advertising undeniably influences consumer behavior and drives the high sales of many goods, it is not the sole factor. Some products are sold because they meet genuine needs. Nonetheless, the power of advertising should not be underestimated, as it significantly shapes modern consumer culture and often prompts purchases that are based more on desire than necessity.

中文翻译

在当今社会,流行消费品的高销量往往更多地归因于广告的影响,而不是人口的实际需求。我基本上同意这一观点,因为广告在塑造消费者偏好和刺激对不一定满足基本需求的产品的需求方面发挥着关键作用。

首先,广告采用各种心理策略来操控消费者行为。通过情感诉求、重复和名人代言,广告创造了对产品的感知需求。例如,许多人购买最新的智能手机型号并不是因为他们当前的设备已经过时,而是因为广告创造了一种对最新功能和这些小工具所代表的地位象征的渴望。

此外,广告在我们日常生活中的无处不在强化了其说服力。消费者不断地在多个平台上受到广告的轰炸,包括电视、社交媒体和广告牌。这种无处不在确保了广告信息始终处于消费者的脑海中,往往导致冲动消费决策,这些决策并非出于必要,而是出于广告所承诺的吸引力和承诺。

然而,重要的是要认识到,并非所有消费品的销售完全由广告驱动。某些产品确实满足实际需求,其销售反映了这一事实。例如,食品和家庭必需品等基本商品的需求主要是由需求而非广告驱动的。

总之,虽然广告无疑影响消费者行为并推动了许多商品的高销量,但它并不是唯一的因素。有些产品的销售是因为它们满足了真正的需求。然而,不应低估广告的力量,因为它显著地塑造了现代消费文化,并且经常促使基于欲望而非必要的购买。

重点词汇

consumer goods
消费品
advertising
广告
psychological tactics
心理策略
emotional appeals
情感诉求
celebrity endorsements
名人代言
perceived need
感知需求
omnipresence
无处不在
impulsive buying
冲动消费
necessity
必需品
consumer culture
消费文化

语法解析

原句:Through emotional appeals, repetition, and celebrity endorsements, advertisements create a perceived need for products.

翻译:通过情感诉求、重复和名人代言,广告创造了对产品的感知需求。


语法分析


介词短语 (Prepositional phrase): Through emotional appeals, repetition, and celebrity endorsements(通过情感诉求、重复和名人代言)
主语 (Subject): advertisements(广告)
谓语 (Verb): create(创造)
宾语 (Object): a perceived need for products(对产品的感知需求)

这句话的主要结构是主谓宾结构,其中 Through emotional appeals, repetition, and celebrity endorsements 是介词短语,修饰主句的动作 create,说明广告通过哪些手段来实现对产品的感知需求的创造。